A factor in the maintenance of good health
Helps to support liver function
Source of Choline
Soy-Free
Lecithin is a popular supplement, but there are very few sources of non-soy based lecithin as it is typically sourced from soy. Most soy sources are from genetically modified (GM) crops, where as presently, there are no genetically modified crops of sunflowers.

NOW® Sunflower Lecithin has Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. Although phosphatidylcholine phospholipids are present in almost all cells within the body, the highest concentrations may be found in the brain, heart, liver, and kidneys. NOW® Sunflower Lecithin also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin in the diet aids in emulsifying fats, enabling them to be dispersed in water; and as a choline-containing phospholipid, its choline is easily absorbed and utilized by the body. NOW® Sunflower Lecithin Softgels are Non-GMO and Soy-Free.

Helps to support liver function
Pure Powder
Sourced from sunflowers instead of soy, this product is guaranteed to be GMO-free
Vegetarian / Vegan
Lecithin is a popular supplement, but there are very few sources of non-soy based lecithin as it is typically sourced from soy. Most soy sources are from genetically modified (GM) crops, where as presently, there are no genetically modified crops of sunflowers.

NOW® Sunflower Lecithin has Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. Although phosphatidylcholine phospholipids are present in almost all cells within the body, the highest concentrations may be found in the brain, heart, liver, and kidneys. NOW® Sunflower Lecithin also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin in the diet aids in emulsifying fats, enabling them to be dispersed in water; and as a choline-containing phospholipid, its choline is easily absorbed and utilized by the body. NOW® Sunflower Lecithin powder is Non-GMO and Soy-Free. Powder version can be taken directly or addd to food and health shakes.

Helps to support liver function
Soy Free
Sourced from sunflowers instead of soy, this product is guaranteed to be GMO-free
Vegetarian / Vegan
Lecithin is a popular supplement, but there are very few sources of non-soy based lecithin as it is typically sourced from soy. Most soy sources are from genetically modified (GM) crops, where as presently, there are no genetically modified crops of sunflowers.

NOW® Sunflower Lecithin has Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. Although phosphatidylcholine phospholipids are present in almost all cells within the body, the highest concentrations may be found in the brain, heart, liver, and kidneys. NOW® Sunflower Lecithin also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin in the diet aids in emulsifying fats, enabling them to be dispersed in water; and as a choline-containing phospholipid, its choline is easily absorbed and utilized by the body. NOW® Sunflower Lecithin Liquid is Non-GMO and Soy-Free and can be taken directly, or added to foods, beverages, and health shakes.

Temporarily relieves symptoms of perceived stress
Provides antioxidants
Features Relora® plus 12 support nutrients
Formula recommended by Dr. Hyla Cass
Vegetarian / Vegan
NOW® Super Cortisol Support is a botanical and nutritional blend formulated to naturally support a healthy adrenal stress response. The adrenal glands help the body respond and adjust to physical, mental, and emotional stressors through the production of cortisol. When stress becomes a part of everyday life, cortisol and blood sugar, and consequently appetite and body weight, may become difficult to manage. NOW® Super Cortisol Support combines nutritional factors such as Vitamin C, Pantothenic Acid, Rhodiola, Ashwagandha, Chromium Chelavite® and others with Relora®, a proprietary herbal combination, to support healthy adrenal function, relieve stress, and promote healthy eating patterns.

Enzymes to aid digestion
Comprehensive formula
Breaks down Protein, Fats, & Carbs
Features Ox Bile for enhanced fat digestion
Enhanced with Betaine HCl for first level digestion of protein in the stomach
Fast acting capsule delivery
NOW® Super Enzymes is a comprehensive blend of enzymes that supports healthy digestion. Formulated with Bromelain, Betaine HCl, Ox Bile, Pancreatin and Papain, Super Enzymes helps to optimize the breakdown of protein, fats, and carbohydrates. Betaine HCl can act early in the digestion process on protein to help elleviate stomach bloat, heartburn, acid reflux. Ox bile can enhance fat breakdown and help to absorb important fat-soluble vitamins and key essential fats important to overall health. People with insufficient gall bladder or pancreas function may find this formula beneficial due to this ingredient. Capsule delivery ensures fast action.

Enzymes to aid digestion
Comprehensive formula
Breaks down Protein, Fats, & Carbs
Features Ox Bile for enhanced fat digestion
Enhanced with Betaine HCl for first level digestion of protein in the stomach
Fast acting capsule delivery
NOW® Super Enzymes is a comprehensive blend of enzymes that supports healthy digestion. Formulated with Bromelain, Betaine HCl, Ox Bile, Pancreatin and Papain, Super Enzymes helps to optimize the breakdown of protein, fats, and carbohydrates. Betaine HCl can act early in the digestion process on protein to help elleviate stomach bloat, heartburn, acid reflux. Ox bile can enhance fat breakdown and help to absorb important fat-soluble vitamins and key essential fats important to overall health. People with insufficient gall bladder or pancreas function may find this formula beneficial due to this ingredient. Capsule delivery ensures fast action.

Source of essential fatty acids for the maintenance of good health
Cold pressed
Hexane-Free
NOW® Super Primrose Oil has naturally occurring Gamma Linolenic Acid (GLA), an Omega-6 fatty acid also found in Borage and Black Currant Seed Oils. Although the body can synthesize GLA from other dietary fats, it can be more efficiently utilized for bodily functions when consumed in its preformed state.

100% Raw, Sprouted and Whole Seed Blend
Flax, Hemp and Chia Blend
Source of Iron and Omega-3 Polyunsaturates
Very High Source of Fibre
Superseeds is a unique blend of raw foods, including whole and sprouted flax, chia and shelled hemp that are a source of essential, omega-3 fatty acids, iron and dietary fibre, while being sodium free.

Sprouting, also known as germination helps concentrate nutrient levels, break down hard-to-digest food components to aid digestibility, and increases probiotics and antioxidant levels in seedlings. Sprouting turns some super foods into LIVE SUPER foods, where vitamin and mineral levels can increase up to 30 times. Increases in beneficial fibre and protein content are also seen, while both are converted into easier-to-digest forms. The proliferation of antioxidants and probiotics help protect the germinating seed, and provide wonderful nutritional benefits for humans. Our sprouted and cold-milled chia seeds retain their nutritional value longer as the occurrence of rancidity is reduced.

At NOW®, our mission is to provide value in products and services that empower people to lead healthier lives. As a family owned and operated business since 1968, we offer four generations of honesty, quality, purity and commitment. Because you are what you eat, NOW Real Food® has been committed to providing delicious, healthy, natural and organic foods since 1968. We’re independent, family owned, and proud of it. Keep it natural. Keep it real.

Assists in lipid metabolism to help support and maintain healthy heart function
Regular strength 500mg
Taurine is a conditionally essential amino acid that is not utilized for protein synthesis, but is mainly found free in most tissues, especially throughout the heart and nervous system. Taurine is important in several metabolic processes of the body, including stabilizing cell membranes in electrically active tissues, such as the brain and heart. It functions in tissues by stabilizing cell membranes and aiding the transport of potassium, sodium, calcium and magnesium in and out of cells. Taurine helps to generate and regulate nerve impulses and supports the maintenance of normal fluid balance; it is also used by the body in visual pathways, as well as in the brain and nervous system, where it works together with glycine and GABA as a neurotransmitter.

An amino acid that assists in lipid metabolism to help support and maintain healthy heart function
Double Strength
Vegetarian / Vegan
Taurine is a conditionally essential amino acid that is not utilized for protein synthesis, but is mainly found free in most tissues, especially throughout the heart and nervous system. Taurine is important in several metabolic processes of the body, including stabilizing cell membranes in electrically active tissues, such as the brain and heart. It functions in tissues by stabilizing cell membranes and aiding the transport of potassium, sodium, calcium and magnesium in and out of cells. Taurine helps to generate and regulate nerve impulses and supports the maintenance of normal fluid balance; it is also used by the body in visual pathways, as well as in the brain and nervous system, where it works together with glycine and GABA as a neurotransmitter. This double-strength 1000mg veg capsule version reduces the number of pills needed per day and makes this product suitable for vegetarians and vegans.

An amino acid that assists in lipid metabolism to help support and maintain healthy heart function
Double Strength
Vegetarian / Vegan
Taurine is a conditionally essential amino acid that is not utilized for protein synthesis, but is mainly found free in most tissues, especially throughout the heart and nervous system. Taurine is important in several metabolic processes of the body, including stabilizing cell membranes in electrically active tissues, such as the brain and heart. It functions in tissues by stabilizing cell membranes and aiding the transport of potassium, sodium, calcium and magnesium in and out of cells. Taurine helps to generate and regulate nerve impulses and supports the maintenance of normal fluid balance; it is also used by the body in visual pathways, as well as in the brain and nervous system, where it works together with glycine and GABA as a neurotransmitter. This double-strength 1000mg veg capsule version reduces the number of pills needed per day and makes this product suitable for vegetarians and vegans.